What we did:

Nomenclature, Creative strategy, Brand Identity Design, Product Design

July, 2024

BISKUTT
a moment to pause
In India, the word biscuit is fondly pronounced as 'Biskutt'. In the rhythm of our daily lives, everyone has their own Biskutt time — a moment to pause and enjoy. Biskutt time is the break that you look forward to. Similarly, this merchandise line imagined and initiated by Differ Draft Design is project to inspire and go back to the golden days.

Inspired by nostalgia, Biskutt celebrates simple childhood joys. The merchandise line
features everything from playful childhood references to forgotten urban details, the artworks invite you to slow down, reminisce, and reconnect. This print collection is a vibrant celebration—capturing the nostalgic hand-painted drama of old Bollywood posters, the sparkle of 90’s living room birthday decorations, and the bold, colorful character of local shop signages.

Crafted by individual creators at Differ Draft Design at DDD, led by the founder, Mahima Dhawan, the collection showcases a diverse blend of typographic posters, photography, collages, and illustrations, with each piece differing in color, form and texture.

Biskutt is a merchandise line launched in 2024 by the founder of DDD as a project to promote affordable and original art by herself and by the creative team at DDD. The team collectively came up with the name, identity and the merchandise line.

In India, the word biscuit is fondly pronounced as 'Biskutt'. In the rhythm of our daily lives, everyone has their own 'Biskutt' time - a moment to pause and enjoy. Biskutt time is the break that you look forward to. Similarly, this project imagined and initiated by Differ Draft Design is all those who love a bit of nostalgia.