WHAT WE DO
WE BUILD A 360°
DESIGN SYSTEM
Differ Draft Design (DDD) is a multi-disciplinary, independently-owned design studio based in New Delhi, India. DDD was recently founded in early 2022 by Mahima Dhawan.
We build design systems that just work and have an impact.
EST.
2022
PROJECTS
100+
COLLABORATORS
150+
DESIGN
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EDITORIAL
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IDENTITY
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NARRATIVE
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DESIGN
✦
EDITORIAL
✦
IDENTITY
✦
NARRATIVE
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SERVICE 1
Brand Identity
Design
Brands with a personality
At DDD, we specialize in crafting unique, bold yet minimalist visual systems deeply rooted in cultural storytelling, deliberate craftsmanship, and a philosophy of intentional living.
We focus on identities that are built for longevity, focusing on depth, human touch, and visual systems that leave a lasting, meaningful impression.
WHAT WE DO
Brand nomenclature
01Logotype and mark design
02Identity design elements
03Brand book design
04Space and packaging design
05
SERVICE 02
Strategy
Strategy
Design
Intentional, slow-form
excavation
We build a bridge between business logic and creative expression. We ensure that a brand doesn't just look beautiful, but that its look is rooted in a clear purpose, positioning, and psychological connection with its audience.
WHAT WE DO
Brand positioning and strategy
01
Identification of brand pillars
02
Tone of brand communications
03
Social media strategy and design
04
Store display and visual merchandising
05
SERVICE 03
Website & Digital
We create fluid digital
Website & Digital
Design
We create fluid digital
experiences.
At DDD, digital media design isn't just about making things look pretty—it is about creating high-impact visual systems that live, breathe, and convert across the entire internet.
We specialise in building websites as brand extensions and not just another landing page.
WHAT WE DO
Shopify website design & development
01
Custom website design & development
02
Ads and top of the funnel content creation
03
Website maintenance
04
Bespoke visual UI design
05
SERVICE 04
Content
Content
Creation
We focus on craftsmanship
& cultural authenticity
From high-volume, templated production to bespoke content creation, DDD's scope moves away from generic social media grids to intentional, slow-form, and tactile storytelling.
Photoshoots have been the heart of the studio since day 1 and we continue to build visuals that feel authentic.
WHAT WE DO
Art direction for brand photoshoots
01
Campaign shoot and direction
02
Styling and sourcing
03
Editorial calendars
04
Cinematic micro-documentaries
05
SERVICE 05
Illustration &
Illustration &
Print Design
Visuals that feel alive
Versatility, emotional connection, a unique perspective and a competitive advantage. With a focus on pushing creative boundaries, DDD delivers visually stunning and engaging solutions that leave a (colourful) lasting impression.
We love adding another layer to a brand that deserves seamless elevation.
WHAT WE DO
Editorial and publication design
01
Art and children's books
02
Creative unboxing experiences
03
Custom lettering and logotypes
04
Illustrated storytelling
05